Bachelor of Business Administration - Marketing Laurentian University

Program Description

Learn to determine consumer needs, evaluate marketing opportunities, establish target segments and develop and communicate a marketing strategy for success in business. Graduates are prepared for careers in all aspects of marketing, including social media, business to business, indigenous marketing and e-marketing, within all organization types – consulting firms, all service and industrial sector firms, government, band councils, public agencies, as well as private enterprise. Courses in venture initiation and venture launching have allowed students to gain an edge against competition by starting their own marketing or communications/production firms while earning their degree credits. Develop practical skills through collaboration and experiential exercises, role-plays and case studies.

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