BA (Hons) International Marketing Glasgow Caledonian University

Program Description

Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. You'll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options. Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers. Our excellent industry links provide you with opportunities to engage in real-life projects and case studies, putting into practice the theory learned throughout the course. A recent development to the International Marketing course is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

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