Marketing & Communications Strategy (MRK) Seneca College

Program Description

If you are an international student looking to work in the Canadian marketing industry, Seneca’s two-year Marketing & Communications Strategy graduate certificate program is for you. The program covers marketing fundamentals, content creation and presentation skills, as well as how to execute a marketing communications project from ideation to evaluation. You will have access to resources and technology such as Adobe Creative Cloud, social media applications and artificial intelligence software to gain practical skills that you can apply in the workplace. A key aspect of the program will be an introduction to the Canadian marketing industry, which will be examined within a global context. The program will also highlight principles of equity, diversity and inclusion, such as the Accessibility for Ontarians with Disabilities Act and Universal Design for Learning Requirements. To help you prepare for your career and gain real-word industry experience, the program incorporates experiential learning, networking opportunities and a mandatory work term.

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