Marketing Communications, Applied Business (AAS) Colorado Mesa University

Program Description

This program prepares students to be effective, efficient, entry-level marketing professionals and microbusiness owners. Students develop skills in customer service, digital design tools, human behavior in organizations, and social media. The Marketing Communications curriculum prepares the student to be an effective staff member in business, government or non-profit organizations and/or microbusiness owner. Students learn how to work with others, how to help others, how to use social media to the businesses advantage, and how to use entry level digital tools. For more information on what you can do with this major, visit WCCC's Programs of Study page. All CMU/WCCC associate graduates are expected to demonstrate proficiency in specialized knowledge/applied learning, quantitative fluency, communication fluency, critical thinking, personal and social responsibility, and information literacy. In addition to these campus‐wide student learning outcomes, graduates of this major will be able to: Identify essential marketing concepts used in entry level marketing positions. (Applied Learning) Create marketing material using Adobe Photoshop, Illustrator, and InDesign and other marketing materials programs. (Applied Learning) Evaluate the use and strategy of the implementation of social media. (Communication Fluency) Define and identify the significance of trustworthiness, confidentiality, dependability, self-motivation, and attitude.(Specialized Knowledge)

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