Journalism and Promotional Communication, B.A. Cleveland State University

Program Description

A major in Journalism and Promotional Communication will prepare students for jobs in the news media, public relations, and advertising. Students with expertise in journalism can be hired as reporters, editors, or technical writers for newspapers, magazines, and online media. An education in public relations can open doors to jobs in PR firms and companies that use promotional strategies to craft a public image. Graduates with expertise in advertising can find employment in ad agencies, working in research or creative advertising development departments. Students who have an interest in effects of media and promotional communication may want to pursue graduate work to prepare for a career as a researcher or professor of mass communication.

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